The number of pages in a feature, section or entire publication.
Approve a page layout or proof.
Portable Document Format - industry standard file format used to supply pages for printing or internet download.
Square-backed magazine binding, where folded sections are stacked one on top of another and pages are glued at the spine, as in a book. More expensive than saddle stitching but can cope with large numbers of pages.
Industry-standard image manipulation software; now also used as a verb - 'we'll Photoshop that out'.
Thin aluminium sheet onto which the page image is etched during the repro process. The plate prints the image onto the paper in a printing press. Normally four separate plates and printing operations are required, one for each of the four 'process' colours - cyan, magenta, yellow and black (see CMYK).
A measure of type size and leading; 1 point = 1/72 inch = 0.35mm
Upright format, taller than it is wide; said of pictures or whole publications.
Low-resolution image used only to show the position of the image on a page.
Checking that PDF documents are error-free and contain all the data needed for printing; usually done by specialist pre-flight software.
A hard-copy (usually) of a page layout, used to check for errors
(A number of) pages
Non-justified alignment where the left margin of text is straight and the right margin varies - see alignment.
Using a scan of a cutting from a newspaper or magazine in a subsequent article, particularly where the cutting is deliberately made to look torn
A gap between the edge of an image and the rule around it, caused by incorrect size or position of the image.
Printing of each colour plate in exactly the same position as the others; 'out of register' effects include colour fringes and blurry images.
Reproduction - the process of taking page layouts and turning them into PDFs for digital printing or outputting film for traditional printing.
Company specialising in print repro
Red, green, blue; colour system used by computers and monitors.
Normal-weight type, as opposed to light, bold or black.
A thin line, often between columns of copy.
run of paper
An ad not planned for a special position, can run wherever is convenient.